Already Premiere Shows are enroute when it comes to mega powerstar Ram Charan’s latest release Vinaya Vidheya Rama. As the film is hitting cinemas today on the eve of Sankranthi festival, let’s have a look at its target.

Despite the fact that Vinaya Vidheya Rama is an out and out mass commercial movie, the film fetched exorbitant sums from the distributors. Apparently, it was sold for a total of 90+ crores when it comes to theatrical rights across the globe. That sets the bar pretty high for the film to recover, and do you where it is standing?

Needless to say, Ram Charan’s previous movie “Rangasthalam” was also sold for 90+ crores only but that film ended up as a double blockbuster as it collected 123+ crores ‘share’ from the box office. Now, Vinaya Vidheya Rama should also collect in a similar way to end up collecting hefty profits for all the parties involved.

Directed by Boyapati Sreenu, VVR features Ram Charan and Kiara Advani and carrying good hype all over. Let’s see how it fares.