When he made the film Minugurulu, no one bought it, but when he came up with 24 Kisses, everyone wants to buy, though he is not selling it. Yes, we’re talking about award winning director Ayodhya Kumar and his upcoming movie.

Ever since heroine Hebah Patel walked out of a TV interview when she is posed questions again and again about those 24 lip kissing scenes she has done for the film ’24 Kisses’, this film got good attention from cinema lovers. As the film is releasing in a couple of days on November 23rd, director (and also producer) Ayodhya Kumar says that kisses won’t help at the box office.

‘When I came up with Minugurulu, none bought it, but it got awards. Now because of these kisses, I got huge sales opportunities, but I’m releasing on my own in Nizam. That said, kisses won’t help the film run at box office, only the content will do’ says Ayodhya Kumar, adding that there is no influence of RX100 or Arjun Reddy on his film. ‘I’ve started the film in 2016, even before those films released. Due to various hurdles, we’re coming two years late’ he added.

And then, this film’s performance is going to seal the fate of heroine Hebah Patel as well at the box office. She has only this movie in hand, where she appears as a solo lead.