One of the leading stars in Tollywood, NTR, has signed his latest brand endorsement deal. NTR will be the face of Celekt, a multi band mobile retail store. An official event will be held tomorrow (July 13) to announce the news.

NTR is not new to brand endorsements. In the past, he had endorsed popular national brands like Malabar Gold, Himani Navratna, Boro Plus Powder, Zandu Balm and IPL Telugu. On the movies front, the Young Tiger is currently working on Aravindha Sametha Veera Raghava.

Of late, several Tollywood stars are endorsing multi brand mobile retail chains. Mahesh Babu (Univercell), Allu Arjun (Lot), Ram Charan (Happi) and recently Vijay Deverakonda (Sangeetha) are Tarak’s predecessors in this segment.