New Trend In Tollywood: Star Want Special Flights

There is no denying the fact that Tollywood is one of the most lucrative film industries in all of India. The kind of privileges that our superstars enjoy our on par with any other big league superstar from Indian Cinema.

To make it more interesting, the leading stars of Tollywood have now accumulated a new culture where they are travelling only in special charted flights.

The likes of Prabhas Mahesh Babu, Junior NTR, Allu Arjun, Ram Charan and others have made it habit to only fly around uncharted flights for film promotions and even shuttling for shoots.

But the sad part here is that the superstars are charging. These charted flights to the producers of their respective films, which is incurring huge, non-production costs for the investors.

The producers are certainly taking a huge deal of financial burden with this new culture in Tollywood pertaining to special flights. Like, for instance, when our stars are having to go to Mumbai, Chennai and other places for promotions, they are using charted flights that are being paid in full by the producers of their respective films.

While this might be an uninvited burden for the producers, they are happily paying the same because of the kind of returns our heroes are generating and theatres and on OTT.

At a time when our leading stars are marketing films with ₹400 to 500 crores. These bills pertaining to charted flights might not sound too big of a deal.

In the case of Kalki Devara, and now the second part of Pushpa, the theatrical returns are multiple times higher than the investments involved. This is prompting producers to spend lavishly on our heroes and their extracurricular non-production costs.

Padma Kasturirangan: South’s Unstoppable Force at Prime Video!

For the people of the South, seeing a homegrown talent take the reins at Prime Video South India is a moment of pride and celebration. Padma Kasturirangan, a South girl now ruling the South India Originals at Prime Video, is not just a success story; she’s a symbol of how regional talent can rise to global prominence. Her recent promotion to Head of South, India Originals, Prime Video is an exciting milestone, not just for her, but for the entire South Indian entertainment industry.

Joining Prime Video two years ago, Padma quickly became a force to be reckoned with, collaborating with the best creators to curate a slate of Telugu originals that resonated deeply with audiences. Her career journey, which began after completing her film course at New York University, has seen her create and manage groundbreaking content at Annapurna Film School, Tamada Media, and Zee5, before bringing her talents to Amazon Prime Video.

At Prime Video, Padma has not only developed an entire slate of upcoming shows and movies but also crafted the hit series “The Rana Daggubati Show,” which took the entertainment world by storm. Her ability to blend fresh, compelling stories with South India’s rich cultural fabric has made her an invaluable asset to the platform.

With a thrilling line-up on the horizon, Padma is poised to elevate South Indian content even further, shaping the future of Tamil and Telugu Originals. For her, it’s a journey of passion and purpose, and for the people of the South, it’s a reason to cheer louder than ever before.