Style had been the core strength of Allu Arjun and that earned him the tag ‘Stylish Star’. And now director Puri Jagannadh is exactly planning to make use of it in his upcoming movie, Iddarammayilatho. The director recently has organized a photo shoot on Allu Arjun with 60 different costumes to test the look and feel of the character for the film. The costumes were costed a whopping crore for the movie. Both Puri and bunny personally selected the costumes at different show rooms.
Amala Paul and Katherine Theressa are the heroines. Puri Jagannadh who earlier delivered a super hit to Bunny in the form of Desamudhuru is the director of this film.. The film is being produced by Bandla Ganesh under Parameswara Arts banner.