Pushpa 2’s Target Quadrupled: ₹800 Cr Target on Cards

Allu Arjun continues to ride the success wave of Pushpa: The Rise. Pushpa 2 Mania, The much-anticipated sequel, Pushpa: The Rule, is grabbing headlines. The teaser itself broke records, and trade reports suggest the film’s theatrical rights have shattered expectations. Bollywood rights sold for a record-breaking ₹200 crore, while Telugu rights fetched ₹120 crore. This puts the movie on track for a potential gross collection of a whopping ₹800 crore.

The makers of the blockbuster movie Pushpa: The Rise are setting their sights high for the sequel. Pushpa 1, which released in December 2021, was a massive commercial success, grossing over ₹300 crores gross and earning the makers a share of over ₹150 crores net. However, Pushpa 2 seems poised to shatter those records.

Industry insiders report that the film’s theatrical rights have already been sold for a staggering sum. The Bollywood rights alone have been acquired for a whopping ₹200 crores, while the Telugu rights have fetched ₹120 crores. This means that even before its release, Pushpa 2 has recovered a significant portion of its production costs and is well on its way to becoming a major financial success.

With these sales, the makers are now aiming for a total gross collection of ₹800 crores, which would translate to a share of around ₹400 crores for the production house. This is a quadrupling of their target from the first film, highlighting the immense faith that distributors have placed in the Pushpa franchise.

Staggering Business Of ‘Pushpa 2’ Wowing People!

It looks like the business of ‘Pushpa 2’ is exceeding the expectations. The movie is being readied to hit the screens on 15th August and sources claim that the Hindi rights of this action entertainer was grabbed by Anil Tadani for 200 crores. This became a huge topic in social media. The official news hasn’t come out regarding this but this gossip is all over the social media. The buyers claim that the agreements being made by Anil Tadani with them is the proof of it. Many claim that such a huge figure is not expected.

Going back, there are a few things that we should notice. Goldmines company which acquired the rights of ‘Pushpa 1’ was not keen on releasing it in theatres. They want to dub the movie in Hindi and release it on YouTube once the Telugu theatrical run is completed. But Allu Arjun and Mythri team convinced them to have a theatrical release in the North. It turned out to be a wonderful move as the movie gave them huge returns. Bunny’s following grew immensely and ‘Pushpa’ became a sensation.

The result of the first part is the reason why ‘Pushpa 2’ is getting such huge business. The makers are yet to begin promotions on a full-fledged note but the trade inquiries have already begun. Some experts are claiming that the records of ‘KGF’ and ‘Baahubali’ might be vanished when ‘Pushpa 2’ releases in the North. Having such a huge craze in the North market without Rajamouli’s brand is astonishing. The songs, trailer, pre-release event and lyrical videos will increase the hype further. Let us see how big ‘Pushpa 2’ becomes in the coming days.