Saaho Digital Rights: Record Deal? Or Rumour?

One of the big-budgeted films that is making the whole of India wait for, is none other than Prabhas’ Saaho. There is huge competition initially to own the theatrical rights of the movie and after those deals got closed, now everyone is looking forward to grabbing the satellite rights and digital streaming rights.

While the Hindi rights of Saaho including that of theatricals, satellite and digital streaming vests with T-Series itself, there is a craze among top TV channels and OTT apps like Amazon, Netflix, Zee5 and HotStar to own the satellite and digital rights of the film respectively. Till other day, the buzz has that the makers received lump sump offers from these companies, but they haven’t okayed any.

A buzz in Film Industry, however, has that Amazon’s Prime Video has grabbed the Telugu, Tamil and Malayalam language rights of Saaho for 40+ crores and the deal was closed other day itself. In case if this is the truth, surely this is going to be a record deal, else it will be just another rumour doing around Saaho.

Saaho opens in theatres on August 30th with possible Premiere Shows on 29th night.