In the olden days debutantes and aspiring heroes always used to crave for lover boy image so that they can enjoy immense female fan following. This trend was noticed in the country cutting across regions. However over the last few years there has been sea change in the aspirations of young and upcoming heroes with almost all of them craving for mass image. For example Naga Chaitanya, Ram, Akash and many others though gained immense popularity as lover boys started changing their track by featuring in mass entertainers.
Naga Chaitanya is still trying hard for mass hero image though his films Bezawada and Dada bombed at the box office. Even Ram issued a statement that he will be doing only mass roles. Akash who featured in ‘Aanandam’ is coming as ‘Yuganiki Okka Premikudu’ and though it looks like a love entertainer, going by first look of the film, it is also mass entertainer. A quick analysis shows that most of the films are viewed in theaters only by viewers at B and C centers which are associated with mass viewers.
So all heroes are trying to impress upon them by carving a niche for themselves but only a few will be successful in their attempts.