Suriya had now joined Young Tiger NTR as the brand ambassador of Malabar Gold, a leading jewellery group. Suriya will endorse the brand in Tamil Nadu while NTR is already endorsing it in Telugu. The actor had recently launched an initiative of providing educational scholarship to girl students in Tamil Nadu.

Through this initiative the group will provide scholarship worth Rs 2 crores to 10,000 students. It must also be noted that Suriya is providing scholarships for students through his charity organization, Agaram foundation.