Satellite Rights have become the best business tool for Producers to recover their prime investment made in production of a film. Unlike small and medium budget average films that are also making Rs.1 Crore easily in the form of Satellite Rights, one could anticipate on what would be the price of a film coming from Junior NTR and that too with positive pre-release talk? Yes, we are talking about ‘Dammu’ in direction of most successful Boyapati Srinu slated for release very soon and price of the Satellite Rights.

Fresh update from our filmy sources says that Zee Telugu bagged the rights of ‘Dammu’ for a whopping Rs.6.6 Crores which is highest in terms of any business on smaller screen circuit. Although there is good competition among TV channels to buy best movies, ‘Dammu’ faring for this kind of big show is nothing surprising because Junior NTR is the craziest star in Andhra Pradesh.