Crazy Hero, Big Banner & Top Technicians! But Zero Hype!

Versatile actor Dhanush is one of the best actors in Indian cinema right now. The multiple National Award winner has put his life and soul into ‘Raayan’ which is releasing on 26th July. It is his landmark 50th film and Dhanush himself wrote and directed it. Oscar-winning composer AR Rahman composed the music for this flick while Sun Pictures bankrolled it.

Happening actor SJ Suryah did a key role in this movie along with noted actors like Sundeep Kishan and Aparna Balakrishna playing important characters. With such big names attached to this movie, one would expect huge hype all over it. But it is not the case for ‘Raayan’ as there is zero buzz for this high-budget film in the Telugu states. The advance bookings are quite bad and even the trailer failed to connect with the audience.

The lack of promotions is the main reason for this. ‘Raayan’ team organized a pre-release event in Hyderabad recently and did not do anything else. The trailer failed to generate any hype and it has a lot of Tamil flavour too. Dhanush has a very good market in Telugu states with movies like ‘Sir’, ‘Thiru’ and others doing very good business.

The ‘Maari’ and ‘VIP’ franchises made him highly popular and movies like ‘Asuran’ and ‘Karnan’ were watched by many on OTT platforms. When such a big hero’s film is coming out in theatres, people expect a lot of buzz and heavy promotions. But ‘Raayan’ is not able to grab the attention of the public. Things may change if it gets a positive word of mouth. Let us see what happens.