These are the days where everything and anything seems to get coverage and publicity. However, there are times when certain causes are genuine in value and have some use to the society. Currently, one hero has begun grabbing some attention more for his initiative than his hot hunk looks.

He is the beefy hunk John Abraham and this Bollywood star has been promoting and spreading awareness about sperm donation. For starters, he is producing the film ‘Vicky Donor’ which deals with sperm donation. Incidentally, the film has Yami Gautham of ‘Nuvvila’ fame as the heroine.

John from his end has reportedly mentioned that sperm donation is something which needs to be discussed in the open and not behind closed doors. While his initiative looks fine, it remains to be seen whether the conservative Indian society would be in a position to accept such bold gestures.