Allu Arjun Setting New Precedent For South Stars

Allu Arjun is possibly the most aggressive South Indian superstar when it comes to promoting his films and he is back at it again with his new film, Pushpa 2. He has started to tour virtually all of India with this pre release promotional campaign of the Sukumar directorial and the kind of marketing strategies that are going into the same are beyond excellent.

It all started with a mega event in Bihar that had 2 lakh crowds in attendance and this really showed how big Pushpa 2 is up North. Bunny followed it with an event in Chennai and Kerala. He will soon be flying to Bengaluru.

At a time when his contemporaries like NTR and Ram Charan are not as aggressive and proactive with their promotions, Bunny is proving to be miles apart. The tenacity to tour the nation is one thing but the way he is interacting with the crowds and thanking them for the support is also out of the ordinary.

Pairing vocal prowess with the desire to reach a wider audience is what is setting Bunny apart from the rest and he deserves a pat on the back for his unrelenting efforts to prize up Pushpa 2.

Bunny is anyway a marketing genius and he is just putting a routemap out there for his fellow superstars and possibly instigating them to follow this route again in the future.

This is the kind of proactive approach that is expected from our other stars if they too desire to attain a wider market and box office reach. As a result of Bunny’s relentless push and positive campaigning, Pushpa 2 is now projected to open big at the global box office.