Can Pushpa 2 Beat Baahubli 2 On This Count?

Pushpa 2, featuring allu Arjun in the central role is up for release in under a week from today and the expectations are soaring high on this actioner which is one of the most anticipated pan Indian films in the making. Coming to the topic, let us discuss the prospects of comparing Pushpa 2 with Baahubali 2 which happens to be like for like in terms of sequels.

As for Baahubali 2, it had a hook point on “Why Kattappa Killed Baahubali” which added a whole lot of value to the promotional campaign. All of India vibes to this point and it added endless hype to the film.

In the case of Pushpa 2, this film doesn’t quite have a hook point like Baahubali 2 as it ends on a more generic note. More or less, Pushpa 2 is being made because of the mass penetration of the first part and the smashing success on OTT rather than the actual hook point value.

In terms of business and marketing, Baahubali 2 showed unprecedented tallies all across India and it was a marketing masterclass by Shobu Yarlagadda and Rajamouli. In the case of Pushpa 2, it is Allu Arjun who is shouldering all the responsibility and keeping things going. Also Read – ₹1000 Tickets? Fans Scramble for

Allu Arjun is super confident about Pushpa 2 and confident that it would set the ball rolling all over. The makers have also marketed the theatrical and non theatrical rights of the film for a whopping Rs 1000 crore and it needs to punch above its weight to attain this tally.

As far as box office is concerned, Baahubali 2 is well out of reach for any Indian film as it reportedly grossed in the vicinity of Rs 1700 crores in its full run. This is a dream tally for any film, including Pushpa 2. But whatever Pushpa 2 adds at the box office will ultimately add to the market of Allu Arjun.