The ever-changing tastes of movie-going audiences, both in Telugu states and globally, have led to a constant search for fresh and innovative talent. Even the most celebrated artists can find themselves facing diminishing popularity as audiences crave new experiences.

Rockstar Devi Sri Prasad and Thaman, both veterans in the Tollywood music industry, have consistently delivered hit songs for decades. However, the new generation of movie lovers has shown a growing interest in exploring new musical talents. Gopi Sundar initially gained popularity but struggled to maintain his momentum in the mainstream.

Anup Rubens and Mickey J Meyer have also faced similar challenges. While they have delivered hits, their frequency has decreased compared to their earlier days. Anirudh, a sensation in South India, is currently focused on making a significant impact in Bollywood with “Devara.” His extensive workload makes it unlikely that he will become a regular fixture in Tollywood.

Santosh Narayan, known for his exceptional background scores in films like “Kalki 2898 AD” and “King of Kotha,” has recently gained recognition for his work in “Saripodhaa Sanivaaram.” While his songs may not appeal to all, his background scores have garnered praise and are likely to attract more offers.

Experts believe that Jakes Bejoy has the potential to become the next big thing in Tollywood. However, given the fickle nature of audience preferences, it remains to be seen how long he will maintain his popularity. The constant search for new musical talent is a defining characteristic of the film industry, and only time will tell who will be the next to capture the hearts of Tollywood audiences.