‘Kalki 2898 AD’ Spends 3 Crores For A 12-Second Ad!

The highly anticipated science fiction film “Kalki 2898 AD” has captured the nation’s imagination, generating immense excitement among moviegoers. Headlined by Pan-Indian superstar Prabhas, the project carries the weight of enormous expectations.

Adding to the buzz is the recently revealed information regarding the film’s promotional budget. Reports indicate a staggering 3 crore investment for a mere 12-second advertisement aired during an IPL match. This strategic decision by the producers is a testament to their commitment to reaching a massive audience. The IPL, known for attracting viewership in the range of 60-100 million viewers depending on the matchup, provides unparalleled exposure for the film.

“The producers didn’t hesitate to invest heavily in promoting their film during an IPL match,” an anonymous source revealed. “Being a multilingual film set to release in Hindi, Tamil, Telugu and other languages, this strategy ensures significant exposure.”

Prabhas himself is actively involved in generating interest for the film. This marks his first foray into the science fiction genre, and his enthusiasm is palpable. The film, slated for release on June 27th, 2024, boasts a star-studded cast including Amitabh Bachchan, Deepika Padukone, and Kamal Haasan alongside Prabhas. Fans eagerly anticipate the film, with some even predicting that it will surpass the opening day collections of blockbusters like “Baahubali,” “KGF,” and “RRR.”

With the release date fast approaching, the promotional campaign for “Kalki 2898 AD” is already well underway. Produced by Ashwini Dutt and directed by Nag Ashwin, the film features music by the talented Santosh Narayan. All signs point towards a cinematic event that will captivate audiences nationwide.

Tears on Set: Who Made Aditi Rao Hydari Cry Twice?

The latest web series “Hiramandi: The Diamond Bazaar” features the talented Aditi Rao Hydari, known for her grace and acting prowess. Directed by the legendary filmmaker Sanjay Leela Bhansali, the series has garnered praise for Aditi’s exceptional performance and dancing skills, adding to her growing acclaim in the industry. Amidst the positive reception to her work, a recent revelation by the actress has stirred emotions among her fans.

Reflecting on her experience working with Amitabh Bachchan in the film “Wazir,” Aditi shared a heartfelt anecdote that left a lasting impact on her. Recalling the opportunity to share the screen with the iconic actor, she expressed her awe and gratitude for the chance to collaborate with a legend like Big B. Amitabh’s humility and dedication to his craft deeply moved Aditi, especially witnessing his genuine and down-to-earth demeanor on set.

Despite his towering stature in the industry, Amitabh Bachchan’s humility and professionalism resonated with Aditi, dispelling any preconceived notions she had about working with a superstar. The emotional intensity of a particular scene in “Wazir,” where Amitabh delivered a poignant dialogue directly to Aditi, evoked genuine tears from the actress, showcasing the profound impact of his performance and presence. Aditi’s admiration for Amitabh’s authenticity as an actor and his ability to evoke raw emotions speaks volumes about the profound connection they shared on set, transcending the boundaries of stardom and leaving a lasting impression on her craft and heart.

Aditi Rao Hydari’s versatility extends beyond Bollywood, as she has also made a mark in Telugu cinema with notable films like “Sammohanam” and “Maha Samudram.” Her ability to seamlessly transition between different languages and genres underscores her talent and dedication to her craft. Aditi’s presence in the South Indian film industry has been well-received, further solidifying her status as a versatile and accomplished actress across various regional cinemas. Her performances in Telugu films have garnered critical acclaim and accolades, showcasing her ability to captivate audiences with her emotive portrayals and nuanced acting skills. Aditi’s foray into Telugu cinema has not only expanded her reach as an actress but also endeared her to a wider audience, solidifying her position as a versatile talent in the Indian film industry.