“Double Ismart”: A Disappointing Sequel and Early OTT Release

The recent release of “Double Ismart” on Amazon Prime Video within three weeks of its theatrical debut has sparked discussions about the appropriate gap between theatrical and OTT releases. While industry experts have advocated for a minimum waiting period of 45 days to two months, “Double Ismart” deviated from this norm, becoming the latest example of a film making a premature transition to streaming.

Despite the high expectations surrounding “Double Ismart” as a sequel to the 2019 blockbuster “Ismart Shankar,” the film failed to meet critical and commercial success. Negative reviews criticized the outdated storyline, indecent comedy, and lack of emotional depth. The film’s underwhelming performance at the box office prompted the makers to expedite its OTT release.

The early availability of “Double Ismart” on Amazon Prime Video has surprised fans of the lead actor, Ram Pothineni. While the streaming platform offers a wider audience, the film’s theatrical failure raises questions about its potential success on OTT. It remains to be seen whether “Double Ismart” can find a second life on the streaming platform or if its early release will further diminish its impact.

This incident highlights the ongoing debate about the ideal release window for films in the current market. As the industry continues to evolve, the balance between theatrical and OTT releases will likely remain a subject of discussion and experimentation.

Ananya Panday: A Rising Star in Bollywood

Ananya Panday, despite facing criticism for her acting skills, has established herself as a prominent figure in the Indian film industry. With a substantial social media following and a series of intriguing projects, she continues to captivate audiences. Following her breakup with Aditya Roy Kapur, Panday is set to make her digital debut with “Call Me Bae” on Amazon Prime Video.

In a recent interview with Sucharita Tyagi, Panday discussed the importance of using her platform to advocate for social causes. She expressed concern about the negative impact of social media on young people and emphasized the need to speak up for what is important. Panday highlighted women’s safety as a crucial issue and stated her commitment to raising awareness about this pressing concern.

Reflecting on her experience working on the film “Liger,” Panday revealed that she had reservations about certain lines in the script that she felt were inappropriate and outdated. She emphasized her responsibility as a woman to challenge such content and ensure that it aligns with modern sensibilities. Panday’s efforts to advocate for changes in the script demonstrate her dedication to promoting positive and inclusive narratives in the film industry.

As Panday continues to work on upcoming projects like “CTRL” and “Shankara,” her growing influence and ability to shape the industry are evident. Her willingness to speak out against harmful stereotypes and advocate for social change position her as a role model for young audiences. While her acting skills may be a subject of debate, Panday’s impact as a voice for positive change is undeniable.